This Mum Runs, one of the world’s largest running communities dedicated to mothers, has won new backing.
Vitality, the health and life insurance and investment company, has announced it will support the initiative, as well as the leading gender equality charity, Women in Sport.
The company will become official wellness partner of both organisations and work to inspire more women and girls to get active. It was also recently confirmed as sponsor of the Women’s FA Cup for the next three years.
Vitality will work with This Mum Runs founder Mel Bound and its 100,000-strong community of women to create community-based initiatives that enable women to overcome their barriers to exercise, enhance the experience within the TMR Run30 coaching app and encourage women to join their network of free weekly runs.
Vitality will also sponsor their network of volunteers - known as ‘TMR Run Angels’ - who drive participation within their local communities.
Mel Bound, founder and CEO of This Mum Runs, said: “At the very heart of This Mum Runs is a desire to create a world where all women enjoy the life changing benefits of being active; to understand the barriers that many women face, and unlock them using the power of a supportive community that ‘gets you’, and a pressure-free ethos.
“Having Vitality’s backing is a huge boost to the work we are doing, our values are so closely aligned we know our community will benefit significantly.”
Nick Read, Managing Director for Vitality, said: “We're incredibly excited to be announcing these two new and different partnerships today, which once again highlights our commitment to supporting more women to get active and involved in sport.
“With the pandemic significantly impacting activity levels in women, we will work directly with both This Mum Runs and Women in Sport to understand and break down the challenges women face when trying to get active, which is all in line with our core purpose to make people healthier and enhance and protect their lives.”
Stephanie Hilborne, CEO Women in Sport, said: “There is much still to be done to close the gender play gap and shift the stubborn inequalities that hold women back in life and sport. This powerful partnership will play a key role in inspiring change so that more women are living healthier and happier lives.”