Twitter takeover: How it works

Usually staged on the last Monday of each month, the Sport for Development Coalition hosts a live ‘Twitter takeover’ using its account @SFDCoalition.

The takeover lasts one hour, usually between 8-9pm, and focuses on that particular month’s theme.

During the hour, the Coalition is usually joined by a special guest from a leading or ground-breaking organisation involved in the Sport for Development sector.

The Coalition poses five pre-set questions on the @SFDCoalition Twitter page based on the monthly theme, and the guest tweets their answers.

Followers are then invited to join the debate, either providing their own answers to the set questions or adding their own queries directly to the special guest. The Coalition will share the best responses.

Things to remember:

     - When tweeting your answer, remember to include a reference to which question you are answering, ie for ‘Q2’ use the prefix ‘A2’, and Q3-A3, Q5-A5 etc.

     - Use the hashtag #SportforDevelopmentCoalition in all of your answers so we can see and share them.

     - Use specific examples, images and videos in your tweets where possible.

     - Questions for the takeover are usually shared by the Coalition's Twitter account @SFDCoalition a week in advance of the takeover, giving you time to consider your responses on the evening.

     - Please tell us in advance via Twitter if you intend to get involved, and let others know about the takeover by sharing the questions.

     - We welcome ideas for future monthly themes and nominations for guest organisations. Contact

Guests so far:

Lindsey MacDonald, Director of Strategy and Impact at Street League, on the theme of ‘Employability through sport’.

James Mapstone, Founder and Co-Chair of the Alliance of Sport for the Desistance of Crime, on the theme of ‘Sport’s role in reducing crime’.

Mark Lawrie, Deputy CEO of StreetGames, on the theme of ‘Building stronger communities through sport and physical activity’.

John Herriman, CEO of Greenhouse, on the theme of 'Sport providing a safe place'.

Sam Perks and Tony Li, from Mind Charity, on the theme of 'Sport and mental health'

Lee Mason, CEO of Active Partnerships, on 'Collaboration - the key to success?'

Tom Burstow, Deputy CEO of Sported on 'Sport for Development - the role of grassroots and community sport'

Hayley Barton, Associate Director of Access Sport: 'How do we make disabled people's inclusion in sport the norm?'

Amy Fazackerley, Project Office for Coach Core, Royal Foundation: 'Do the coaches you hire help to meet the needs of your community?'

Wayne Morris, Community & CSR Director, Premiership Rugby: 'How can professional sport help to increase the social impact of sport and physical activity?'

Ali Oliver, CEO of Youth Sport Trust: 'Modernising PE: The role of Sport for Development in Education'

Liz Twyford, Sports Programmes Specialist, Unicef UK: 'Children's rights and sport - could we do more?'

Ben Hilton, CEO of Dame Kelly Holmes Trust: Are 'hard to reach' communities really hard to reach?

Sarah Mortiboys, Head of Programme and Impact, Dallaglio RugbyWorks: 'Building the trust of young people'

Dr Morten Schmidt, Global Director of Programmes and Grants, Laureus Sport for Good Foundation: 'Sport and Sustainable Development: The next 10 years'

Andy Reed OBE, Chair of the Sport for Development Coalition: 'What are YOUR priorities for the Coalition?

How is Sport for Development responding to the Coronavirus pandemic?

Ivo Gormley, CEO GoodGym: 'What more could sport do for society?'

Tim Hollingsworth, Sport England CEO: 'Supporting the mission of the Coalition'

Mike Evans, EFL Trust CEO: 'Building back better: What is the role of sport in our communities?'

Jenny Oklikah, Fight for Peace CEO: 'Fighting for peace in a changing world'

Our thanks to the Sport for Development Coalition for supporting the Twitter takeovers and monthly themes. Find out more about the SFDC here.