Sport for development: Global survey on fundraising launched

Laureus Sport for Good, the International Platform on Sport and Development (sportanddev), streetfootballworld and the Sport for Development Coalition are supporting UK-based Oaks Consultancy to launch an inaugural sector-wide fundraising survey – seeking insight from staff and volunteers at sport for development organisations of all shapes and sizes across the world.

The survey is the first of its kind focused solely on organisations using sport as a tool for social good, with the primary aim to review the state of fundraising in the wake of the Covid-19 pandemic. Data collected will be used to benchmark fundraising performance across the sector, analyse the impact of Covid-19 on income, and inform the future of fundraising in the sport for development sector globally. Anonymised findings will be published in a report that will be shared with the global sport for development community in November 2020.


The project is being led by Oaks Consultancy, a team of strategy and fundraising specialists already working with some of the leading sport for development organisations in the UK and abroad. Oaks have been working in the sector for over 12 years; helping organisations to develop new strategic plans and secure new income to grow and sustain their activity.

Luke Southall, Managing Director at Oaks Consultancy, said: “The sport for development sector – like everything else – has been significantly impacted by Covid-19 and the global lockdown. Finances have been hit as organisations adapt to different demands and ways of working, fundraising events have been cancelled, and corporate partnerships have in some cases completely disappeared. It is important that we take stock as a sector and understand how fundraising has changed, where organisations have outperformed expectations, and ultimately review our global fundraising appeal and power.”

Laureus Sport for Goodsportanddevstreetfootballworld and the Sport for Development Coalition together coordinate, host, contribute to, and invest in some of the largest networks in sport for development across the globe.


On behalf of all global supporters of the project Vicky Lowe, Global Director of Development at Laureus Sport for Good, said: “Collectively, we recognise the unprecedented impact of Covid-19 on community organisations around the world and their fundraising activity. Communities need sport for development programmes now more than ever and this research will be vital in helping us support more people in the future.”

The State of the Sector survey itself can be completed here before midnight (BST) on October 2nd. All submissions will be kept anonymous and no organisation-specific financial data will be presented in the report.

All organisations who complete the survey will be entered into a prize draw; with three organisations being selected to receive a programme of fundraising and capacity-building support from the project partners. Organisations may also be invited to feature within the report as a case study at the appropriate time.