'Move Crew' incentivises kids to get active

The sportswear brand Nike has partnered with ukactive Kids to launch ‘Move Crew’ a set of activities aimed at incentivising children to complete their 60 minutes of daily recommended activity.

Restrictions imposed during the Coronavirus pandemic have left many parents and carers facing the challenge of juggling work commitments with supporting their children to learn and stay active.

Move Crew has been created using the expertise of primary school staff, elite athletes, children and coaches, to support teachers, parents and carers by setting daily ‘activity missions’ which can be completed either at home with family members, or at school with teachers and classmates.

Each Monday, a Nike athlete will announce a new weekly theme and every morning at 8am, the new Move Mission will be released. Week one’s theme is ‘Power of the Team’ and features UK sprinter Dina Asher-Smith, Grantham Primary School PE Lead Hanna Sapeta (pictured below), 12-year-old sprinter Savannah McKenzie Morgan, and Nike trainer Joelle D’Fontaine.

Dina, the fastest British woman in recorded history, said: “As an athlete, mixing it up and giving myself daily challenges is the best way to stay motivated. I’m so excited to get to work with ukactive and Nike to inspire young boys and girls to keep moving at home.”

ukactive Chair and Paralympic champion, Baroness Tanni Grey-Thompson, added: “We know what a difficult time this is for families across the nation who balance the challenges of busy work schedules with the unexpected childcare requirements, while doing so in restricted environments.

“ukactive is delighted to be working in partnership with Nike to offer families much-needed support, providing young people with free, fun and engaging activities, championed by sporting icons like Dina Asher-Smith, along with great coaches and inspirational school heroes.”

The Move Crew programme can be found at www.ukactive.com/movecrew and on ukactive’s YouTube channel.