Inspiring ad promotes #StayInWorkOut campaign

Sport England’s #StayInWorkOut campaign has prompted an inspiring advert demonstrating how people have been staying active in their homes during the Coronavirus pandemic.

The hashtag has been mentioned nearly 13,000 times on social media since the campaign went live at the end of March and is estimated to have reached almost 150million users on Twitter alone.

However research has shown that 38% of adults in England have done less physical activity or exercise in the past week compared to a typical week before social distancing.

Content provided in a response to a call-out from Sport England and the ad agency behind the campaign, FCB Inferno, has been used to create the uplifting film backed by the Department for Digital, Culture, Media & Sport (DCMS) and funded by The National Lottery.

Sport England CEO Tim Hollingsworth said: “Keeping active has never been more important when you consider the profound benefits it can have for our mental health and physical wellbeing.

“We've launched this advert today to celebrate all the diverse ways the public have been keeping active, whether at home with their family or alone and help people feel connected through a shared joy of moving.

“We are now in the second phase of lockdown and we want people to continue to feel inspired so that fatigue doesn't set in, much like we see after January. People's relationship with activity has had to change as gyms and sports clubs are closed, and we're staying at home more.

“We're aiming to show that it is possible to stay active and even gain new habits, no matter your age or background. We'd encourage people to Join the Movement, share their own content using '#StayInWorkOut' and check out the website for free workout tips.”

Read more at and follow @StayInWorkOut on Twitter.