Football Beyond Borders has announced a new partnership with Gillette.
The education charity uses football to engage with young people from disadvantaged backgrounds and help them finish school with the skills and grades to make a successful transition into adulthood.
It works with more than 1,000 Key Stage 3 students each week in partnership with 45 secondary schools across London, Essex and Greater Manchester.
Founded in 2013, more than 2000 young people have benefited from FBB programmes and Gillette will work with the charity to increase this number.
Chief among the initiatives announced is the investment into increasing the number of qualified practitioners who lead the programmes and become role models for young people within schools.
Gillette will also invest in the development of the 'What Makes a Man' module that is a core part of the FBB curriculum.
The charity’s co-founder Jasper Kain said: “Our overall mission at FBB is to create a more equal and inclusive society in which young people have the opportunity to develop the skills and attitude to succeed in education, work and public life.
“We believe there is a generation of teenagers who will benefit from having more honest conversations about masculinity, to help realise that genuine power comes from the opportunity to express a range of emotions and listen to the concerns of others.
“Creating opportunities for young people to do this, in a supportive environment facilitated by positive role models who they look up to, is a belief we share with Gillette.”
Matt Thomas, Gillette & Venus Brand Manager for UK and Ireland, commented: “We first worked with Football Beyond Borders in 2016 as part of our Great Starts programme and we’re delighted to be entering into a longer-term partnership with them today.
“FBB are doing incredible work to keep young people in school and provide them with the right skills to succeed in the future. Sport has always been an engine to bring people together and drive positive change, and FBB have proven the difference this can make on the lives of young people. By partnering with FBB, Gillette will continue to show we are a brand with purpose, helping to give young people the best possible start in life.”