Sport England have relaunched their award-winning ‘This Girl Can’ campaign.
Aimed at removing the barriers (real or perceived) which prevent women and girls becoming and staying active, the eye-catching marketing campaign uses a series of bold slogans and images to promote the idea that anyone can get active. Visit the website or follow the hashtag #ThisGirlCan.
Here’s six other initiatives aimed at getting people active:
1 Great British Tennis Weekend – launched by the Lawn Tennis Association in 2013, thousands of tennis clubs and centres open their doors to get people playing tennis for free. It’s a great way to initially meet organisers and fellow players at a local club, and get the family active. This year there will be two weekends: May 13/14 and July 22/23.
2 Back to Netball – running across England since 2010, more than 60,000 women have rediscovered the joys of netball thanks to this programme. Aimed at women of all ages, sessions cover the basics of the game and allow for all levels of ability. England Netball also provide a handy session finder – pop in your postcode and it will tell you where the nearest programme is taking place.
3 Run Together – created by England Athletics to provide friendly and inclusive running opportunities for people in England. Includes programmes such as ‘Find a Guide’ for visually impaired runners, and ‘Mental Health Ambassadors’ to support people experiencing mental health issues. Find a running group by entering your postcode in the location finder.
4 National table tennis day – organised by Table Tennis England, this is the culmination of a series of events and last year took place on July 14. The governing body stage more than 200 events around the country and provide a free online toolkit for clubs, schools and companies to get involved. Furthermore ‘Ping!’ is the free street festival which sees table tennis tables popping up in parks, precincts and iconic locations around the country.
5 Let’s Ride – British Cycling has partnered with HSBC UK to encourage more people to get out on their bikes more often. Featuring a great user-friendly website which allows the visitor to specify their needs, from joining already-established riding groups to riding alone, off-road or on, and to find good routes nearby.
6 Miss Hits – the fun and friendly tennis programme for girls aged five to eight years old. Supported by Judy Murray and featuring some fabulous kid-friendly branding, the programme aims introduce girls to the sport, help to develop coordination and learn about the game through a series of cartoon characters.
Which other campaigns or projects would you like to see included in our list? Please remember to let us know if they are helping to increase participation, especially amongst the less active members of your community. Email firstname.lastname@example.org or tweet us @ConnectSport