Unicef UK will be the official charity of the 2021 Rugby League World Cup in England in a partnership which will support the charity's work protecting children in danger.
The 2021 tournament will be the sport's biggest ever with men's, women's and wheelchair World Cups combining for the first time. It will tie in with the 'Inspired by 2021' programme which has three key pillars – volunteers, facilities and community engagement.
The ultimate goal is to leave a positive, impactful and long-lasting legacy.
Unicef UK will work with tournament partners to deliver core messages and engagement to a global audience, as well as raise funds for vital projects supporting children in the UK and internationally.
Jon Dutton, Chief Executive of RLWC2021, said: “Working with Unicef UK will give the sport a powerful platform to help improve economic and social well-being. Unicef is a true global brand and we welcome them to the Rugby League World Cup family who will embrace their goals and programmes with open arms."
Unicef UK Chief Operating Officer Mark Devlin, said: “Sport has the unique ability to unite and inspire people, which is why our sporting partners are so important to us.
"They allow us to use the power of sport to shine a light on children’s rights and raise awareness about the challenges that children are facing in the UK and all around the world.
"We are incredibly proud to be the official charity partner of the Rugby League World Cup 2021 and look forward to working closely with them to raise vital funds for Unicef’s work to help children right here in the UK and those in danger around the world.”